Sky Mavis has established itself in the play-2-earn market not just as a key player but as one of the most stable projects at the moment. In addition to the already difficult support and upgrading of the global origin update, the company has decided to "double" its efforts in the South Korean market.
Although the idea, at first glance, was a failure because South Korean regulators have banned p2e as a phenomenon. But despite this, there remain many, many players from the region.
“I think you know, we want to double down. We want to localize, for example, Koreans don't speak much English, right? So there are actually a lot of barriers to actually getting the game into the hands of Korean players.”, added Jeffrey Zirlin - co-founder and head of development of Sky Mavis.
The Axie Infinity project is still in early access and has yet to be released on Google Play (downloadable from the official website) or Apple Store (unless you count Testflight). According to Active Player, approximately 766,000 people logged in to the game last month, far fewer than the 2.7 million registered in January this year.