News22 November 2022

Pepsi plans to enter NFT


As part of the NFT experience, the soft drink company will introduce collections for its Indian consumers.

Pepsi is looking to enter the NFT world in India with its "Pepsi Black Zero Sugar" design collection. PepsiCo India's design team collaborated with UK illustrator Timaea Balo to develop 20 NFTs for Pepsi Black. 

The "Pepsi Black Zero Sugar" collection is inspired by various concepts, including fashion, gaming, music, social media, dance, creativity, and environment.

Starting now, winners of the #PepsiBlackeffect contest on the domestic social media platform Moj will receive these collectible pieces of digital art.

Customers can enter the contest by showing off their best SWAG characters to win the first NFT Pepsi Black.

The "Pepsi Black Zero Sugar" catalog will be posted on OpenSea, the world's first and largest web3store for NFT and crypto collectibles, with 3 variants for each concept and four music-inspired variants.

In short, we wait and watch. 

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