News27 October 2022

Silicon Valley executives don't believe in the prospect of metaverses

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Disney's CEO said the company is not inclined to use the word "meta-universe" because he considers it a vague term.

And this is not an isolated case, or we wouldn't be writing about it :D. Microsoft's CEO, Phil Spencer, and Snap's CEO, Evan Spiegel, have stated that they are not big fans of the current meta-universe.

For example, Spencer quipped that the meta-universe now resembles a poorly made video game. Even though he was referring to not having the best graphics at this stage and the interface's weak UX/UI (usability and beauty).

But the head of Microsoft didn't stop there, because, at the same time, he compared most current metaverse projects to meetings in virtual reality rooms and explained:

"Video game creators have an amazing ability to create immersive worlds in which we want to spend time. [...] For me, creating a metaverse is like a meeting room. I find it's not where I want to spend most of my time."

Sounds subjective enough, but it's hard to argue with that, at least at this stage. 

Apple's senior vice president of worldwide marketing, Greg Joswiak, said that meta-universe is "a word I'll never use," reflecting Apple's focus on AR rather than VR. Even with today's technology, though, it's augmented reality, not entirely virtual reality, that is of more practical use.

For example, a chef can cook and see a recipe floating in the air in front of him through ordinary-sized glasses. Or like another startup that creates virtual monitors, i.e., you put on glasses, and you see actual monitors and information on them in front of you, and you can work with them. This is all AR, which is augmented reality. 

Therefore, the explicit reason to condemn the position of top managers does not have, but also say that meta-villages will be completely useless - well, they are designed for slightly different needs. That case where no one is right and no one is wrong.

While betting on the metaverse, Facebook has been given worse than others because of rebranding, with the desire to quickly get into HYIP technology :D.

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